Hi, I’m Vlad 👋
Founder of JustWill. I build marketplace brands and products that make family life happier.
About me
JustWill creates products for mothers, children and everyday wellbeing, sold on Wildberries and OZON. Our goal is to make one million families happier. Before launching the brand, I spent more than 10 years in marketing and design: I advised leading marketplace businesses and founded ITeil, a studio focused on conversion-driven product visuals. I go deep into the product, notice the details that matter and always offer several ways forward.
What I’m building
A consumer brand, a tool for sellers, strategy sessions and a podcast — the things my team and I build every day.
JustWill
Flagship
A consumer brand for mothers, children and everyday wellbeing on Wildberries and OZON. We have our own team, private-label products and launch new goods manufactured in Russia. Our goal is to make one million families happier.
A workspace for teams buying off-platform traffic to Wildberries: evaluate creators in seconds, compare placements in parallel and see true advertising efficiency. We built it to solve a problem our own team faced.
Regular strategy sessions, business reviews and consulting for marketplace sellers and entrepreneurs — across marketing, teams and product.
Conversations with entrepreneurs about business, mindset and the inner world.
How I can help
I help marketplace sellers and entrepreneurs grow through marketing, product, team and operating systems. Choose the format that fits and get in touch.
One-to-one session
Focused on your challenge
A focused 60–90 minute session on marketing, product, marketplace visuals or team. I dig deep, spot the important details and give you several routes forward — you leave with clear next steps.
Product visual audit
Listings designed to convert
I review your listing through the eyes of both a designer and a marketer: what hurts conversion and how to fix it. I have worked across hundreds of marketplace categories and taught for Skillbox, Sfera and other Wildberries programmes.
Long-term mentoring
Ongoing support, not a one-off answer
We work together for several months through regular calls, decision reviews and support between sessions. I take on only a few people so I can stay deeply involved.
How I got here
From my first layouts to building a brand and a team.
Skills tap a badge
Beyond business
Let’s connect
I’m open to new connections, partnerships and exchanging experience. The quickest way to reach me is on Telegram.